Work Related : Old Navy Poster


I subscribed to Adobe CC for a year, so I got to use Adobe Portfolio. Tried it and kinda like the whole clean curated look of my online portfolio. All images are not auto-compressed like in Behance *even though they are in the same engine - images posted in my portfolios are images uploaded in my Behance, but they are all clean and crisp :F Compared to images I posted in Blogger, Pinterest, Dribbble and Behance - at least these uploaded images aren't auto-compressed by the engine. I'm super grateful. So you can see all my shared works there, none tiny-bit-blurry caused by auto-compression. *you have no idea how this issue disturbed me for a long while back :F

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Note : All works now belong to Old Navy.

My last client before I started working full-time again was Old Navy. The Old Navy. I worked on this project for 2 months, since right after Eid until August 2016. 

This was considered as my first 'big' international client eveeeeer and I was super excited and nervous and everything in between. I took so much time to finish up the project even though I was working as a freelancer for full-time. I want to indirectly thank my art director for the project, Mr Jonathan for helping me and being super patient with the whole slowpoke process T^T

I even took 2-3 weeks for for the research, moodboard and first rough sketches. I don't know how other illustrators work, but I know I did take a long time than the intended timeframe they gave me. But I loved it, I love the whole process T^T It was like I finally been paid for my time and effort to make something that I really-really like in my own style and colours T^T 

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Here are some of other cities' poster made by other illustrators from all over the world. The Malaysia poster was done by Big Mouth - I'm his super faaaaaan, I contacted him to ask for the formal forms that I need to filled in :D 


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My poster was definitely wayyy different than all other posters because I chose to do in hard-line stroke for all the vectors when almost all other illustrators didn't use any strokes at all. But I took the chance. Mine looked different, but definitely my strokes - for anyone who've come to recognize it lah, I looked at it and it looked like my work. And I'm proud of it *at least while I'm writing this, I feel proud of it, who know 2 years from now I want to delete the work because it looked super ugly by that time kan.

Here are my first draft sketches :




My strongest feeling is the 4th sketch, and thank God he agreed with me too. So I came out with the version 2 of the 4th sketch. The detailing, the planning on what to draw, the size of the paper that need to resemble the poster size - so using a squared paper in my Muji planner was very-very useful. I came out with this :


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To digitize it took few more weeks, and to finalize it took more and more weeks :F I had some problems with the colour mixture and the text wording of "Indonesia" and "Old Navy". They gave me a branding guide, so I had to follow their colour guide.  See how many revised files I have in my hard-drive :D 


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We finally decided on huge blocky word for "Indonesia" and main colour : red to represent their national colour. The wording was customized a bit to make it looked like it came from the same person. Ditto the word "Old Navy" in a bubble surrounded by one of their national flower :



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So that's the story of my first 2016 international client :D 

Rejected version :






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Note : Best kaaaaan. Do you want to be an illustrator now? :D

6 comments on "Work Related : Old Navy Poster"
  1. Your last note made me laugh. Because yes, yes I do.

    ReplyDelete
    Replies
    1. Then you can definitely start now :D

      Delete
  2. this looks amazinggggggg!..yes i started stalking ure blog again!..Miss uuu!..<3..

    ReplyDelete
    Replies
    1. Heyyyy thanks Ally,
      but don't you have any other works to do than stalking my boring nerdy blog ? :F
      Hahaha. Miss you toooo <3

      Delete
  3. banyaknya spam comment kat sini. (T.T)

    Lawanya illustration. Brilliant colours.

    ReplyDelete
    Replies
    1. Haiyooo, tu la, 10 spam comments in one night T^T
      Dah delete da semua.

      Thankiuuu :D

      Delete